Oracle CRM On Demand
The Business Problem
Optimizing your relationship with existing customers and minimizing the cost of acquiring new customers are two central challenges for many companies. Growing competition, compounded by a tough economic environment, means that companies of all sizes are evaluating how to maximize their sales, marketing, and service operations.
Common challenges today, include:
While CRM is a powerful tool that has many benefits to your company, traditional CRM software has many downsides:
Common challenges today, include:
- Winning new revenue requires Sales Depts. to have better tools to manage their opportunities and pipeline;
- Retaining customers requires outstanding service, quick response time, and a 360° view of customer information;
- Marketing budgets are tight, making tracking of marketing campaign effectiveness, cost, and return-on-investment critical to decision making;
- Visibility into the Sales Pipeline is more important than ever, as requirements for Financial Forecasting increase;
- Funding for high cost capital projects is scarce in the current economic environment, but the business requirements persist;
- Your IT team is already running lean and doesn’t have the bandwidth to implement new technology.
The Traditional Answer
The traditional answer has been to implement Customer Relationship Management (CRM) software. While CRM generally refers to just the technology of managing customers, contacts, and sales opportunities, truly successful CRM must include both process, people, and technology that interacts with customers.
While CRM is a powerful tool that has many benefits to your company, traditional CRM software has many downsides:
- Stand-alone solutions might have great Sales Force Automation tools, but don’t provide the 360° customer view
- Requires large capital investment in software, hardware infrastructure, and implementation
- Has a long lead-time-to-value, from selection to implementation
- Adds new hardware and software complexity to your already over-burdened IT staff
In today’s economic environment, how can your company quickly and cost effectively benefit from enterprise-grade CRM technology?
Oracle CRM On Demand: The New Answer
Oracle CRM On Demand breaks the traditional CRM model by providing "Software as a Service" (SaaS) solution to your CRM needs. Oracle CRM On Demand provides "Best in Class" Sales, Marketing, and Service functionality that integrates to your back office ERP software.
Further, CRM On Demand requires no capital expenditure upfront – pay as you go, per user per month. A full featured suite of CRM functionality, your company can achieve a rapid time to value, because the software is implemented in weeks, not months or years.
Additionally, because CRM On Demand is a SaaS solution, there is no additional work for your IT Department – Oracle hosts the system in its world-class data center and performs all the application maintenance and upgrades.
Further, CRM On Demand requires no capital expenditure upfront – pay as you go, per user per month. A full featured suite of CRM functionality, your company can achieve a rapid time to value, because the software is implemented in weeks, not months or years.
Additionally, because CRM On Demand is a SaaS solution, there is no additional work for your IT Department – Oracle hosts the system in its world-class data center and performs all the application maintenance and upgrades.
Oracle CRM On Demand Overview*
With best in class functionality, Oracle CRM On Demand provides the tools to tackle your business’ challenges in the areas of Sales, Marketing, and Service automation:
Analytics and Pre-built Data Warehouse
Turning data into useable information – that is what business need today. Collecting a mountain of data provides no value, if the data points can’t be easily turned into actionable information.
Oracle CRM On Demand excels in the area of Analytics and Dashboard reporting, due to its built-in data warehouse. Historical information is automatically captured, and available for reporting.
Fully configurable dashboards provide users information – your way, when you need it, how you need it.
Oracle CRM On Demand excels in the area of Analytics and Dashboard reporting, due to its built-in data warehouse. Historical information is automatically captured, and available for reporting.
Fully configurable dashboards provide users information – your way, when you need it, how you need it.
Pre-built Industry-Specific Editions
Oracle CRM On Demand leads the industry with pre-built, industry specific functionality for your business. These industry solutions are tailored to your industry’s unique needs, and available directly from Oracle.
In addition, Oracle continuously enhances industry solutions and is evaluating need Industry-specific editions to launch.
Enterprise-Grade SaaS, Integration, and Customization
Oracle provides its customer’s break- through flexibility in its hosting model. Customers may choose between "Multi-tenant" (shared pod), "Single-Tenant" (private pod), or hosted at customer solution.
Using Oracle’s grid computing technology, the Austin data center offers bandwidth and computing resources to match your needs and flexibility in your upgrade schedule when moving to new releases of the software.
Also unique in the CRM SaaS marketplace, Oracle offers pre-written Process Integration Packs (PIPs) to integrate your Oracle e Business Suite ERP, JD Edwards EnterpriseOne ERP, or Siebel
CRM to the CRM On Demand solution. Built using Oracles' Application Integration Architecture ("AIA") on Fusion Middleware, the PIP's offer "out of the box" integration to your existing enterprise software.
Built to go beyond data integration, the AIA offers seamless integration of business processes by embedded functions of the integrated application into CRM On Demand application. This allows a true "Lead-to-Cash" visibility of the customer’s history.
Further enhancing your team’s productivity, Oracle CRM On Demand integrates key contact, task, and calendar information with both Microsoft Outlook and Lotus Notes.
Also unique in the CRM SaaS marketplace, Oracle offers pre-written Process Integration Packs (PIPs) to integrate your Oracle e Business Suite ERP, JD Edwards EnterpriseOne ERP, or Siebel
Built to go beyond data integration, the AIA offers seamless integration of business processes by embedded functions of the integrated application into CRM On Demand application. This allows a true "Lead-to-Cash" visibility of the customer’s history.
Further enhancing your team’s productivity, Oracle CRM On Demand integrates key contact, task, and calendar information with both Microsoft Outlook and Lotus Notes.
Social Networking and Web 2.0 for CRM On Demand
With Oracle CRM On Demand, the application is focused on "bottoms up" innovation based on increasing sales person productivity – giving them the tools they need, where and when they want them.
Whether that be "mashing up" CRM On Demand widgets on popular web portals like iGoogle, or integrating Web 2.0 content (like RSS Feeds, Location Services,etc.) into your Oracle CRM On Demand home page, the goal is to seamless integrate the information need to increase sales person productivity. The Oracle CRM On Demand application has also been enhance to promote internal collaboration through the Sticky Notes & Message Center features.
With the latest release of Oracle CRM On Demand, visibility and collaboration have been extended and enhanced with four new applications:
- Oracle Deal Management
- Oracle Sales Prospector
- Oracle Sales Campaigns
- Oracle Sales Library
With Oracle CRM On Demand, your company can deploy an affordable CRM solution with a rapid time-to-value. The Oracle CRM On Demand SaaS model requires no capital investment. It is a fully hosted solution, which does not require any infrastructure purchase or software license investment.
With prices starting at just $70 per month per user (based on 12 mo. subscription), your cost is just a fraction of licensing traditional CRM software.
Oracle CRM On Demand also offers a robust feature set that is highly useable. A leading practice for CRM On Demand implementation is to roll-out an initial feature set, and then let user adoption set the pace for additional features. With an approach that is more iterative than "big bang" and high-levels of software usability, implementations are measured in just weeks, not months or years. That provides for rapid implementations and rapid return on your investment.
In Conclusion:
Oracle CRM On Demand SaaS solution breaks the mold of Traditional CRM Systems:
- Best of Breed CRM Functionality, integrated to your back office ERP System
- Shorter Implementation Timeline
- Lower Initial Cost
- External Hosting Infrastructure
- Fixed Code Base
- Improved Usability
- Low Additional Burden on the IT Team
- Ongoing Support and Enhancement from the Leader in CRM Applications
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